Heinz Ketchup

How do you communicate brand loyalty for the most recognized name in ketchup? The most recognized act of loyalty of all: gettin' hitched! Highlighting Heinz Ketchup as the main event of a meal rather than the side, Forever and Always, Heinz, pushes the idea of choosing, sticking with, and celebrating Heinz through the use of humor and imagery commonly associated with marriage

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The deets  Student work  /  2018  /  Print